Poppy Appeal


Each year the nation expresses its unequivocal support for The Royal British Legion’s charity work through the Poppy Appeal, emphasising the need to help all generations of the Armed Forces and their families – today and for the rest of their lives.

Thanks to you and your generosity, we reached our target of £36 million for 2010 but our work is as vital as ever and with your help hope to reach £40 million this year.

The 2011 Poppy Appeal was launched on Thursday 27 October and is the culmination of our 90th anniversary year.

We achieved a record breaking total of £36 million in 2010 and hope to improve this yet again this year with a fundraising goal of £40 million.

As the Poppy Appeal progresses, links below will show the highlights of the campaign.

Poppy Appeal news releases

Poppy Appeal photo gallery.

Follow the latest Poppy Appeal activity around the country – join our online community, LegionLive, featuring virtual reporter Poppy or follow her on Facebook or Twitter.

Poppy People launch press release – Singer Laura Wright calls for volunteers

Poppy Appeal 2011 national launch press release – Gethin Jones launched the appeal

Shoulder to shoulder with all who serve

The Royal British Legion has been helping the Armed Forces community since 1921. Their needs have changed but the need for our work is more vital than ever.

The Legion runs recovery centres for injured personnel; advises and supports bereaved families; gives financial help and careers advice to service leavers; provides holidays, breaks and life-long care; companionship, comradeship and practical support to the whole Armed Forces community and their families.

  • Half of the people helped by the Legion are below retirement age
  • This year alone the Legion will spend more than £72 million providing assistance to over 160,000 serving and ex-Serving Armed Forces personnel and their families.
  • This equates to £200,000 a day or £1.4 million a week delivering vital welfare work.

The Legion is also the nation’s custodian of Remembrance; campaigns on behalf of the Armed Forces community; is one of the largest membership organisations and has 2500 branches worldwide offering comradeship and support.

Each year, a large team of volunteers from the Usk British Legion give up their time to collect for this Appeal.

If you wish to join our enthusiastic team of volunteer collectors, please get in touch →